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Thoughts about target groups church service

By Chrblocom / 24. September 2013

By Stefan Alesi

Of course, I know that this title sounds ridiculous and is certainly not biblical. But on 18.08.2013 I read a post on Facebook, which had been posted by Idea (http://www.idea.de). The article reported the fact that both the evangelical – as well as the Catholic Church actually spends its money for target group analysis and marketing strategies for specialized church services, approximately for youth, singles, families, bikers, soccer fans, art lovers and people with dementia to elaborate and apply.


I thought at first, that this article is a joke, a hoax. But in the article one could be read, that from radio Germany was dealt this question on 17 August in a broadcast. Next was to read, that two target group church services from Köln have been presented in the broadcast. A single-church service with 35 visitors by the Catholics and one evangelical church service for women by women with 20 visitors.


Up to this moment, I always thought, that target group analysis and marketing, are things of this world, for example to be able, to sell luxury items more effective.


But this post has taught me otherwise and shows me, how fraternizes with the world are the two great churches already. The people in the managerial level of these churches are no more called by God! These are humans, who do not know the Word of God. How else would it be possible, to such a sick idea to come, that we could bring the Word of God with advertising strategies, better to the man?


Jesus Christ Himself said in John 6, 44: No man can come to me, except the Father which hath sent me draw him: and I will raise him up at the last day.“

Even clearer he said in John 6, 65: „And he said, therefore said I unto you, that no man can come unto me, except it were given unto him of my Father.“


I think the contribution from Idea-media shows us, that the two churches are no longer be interested in God and His Word. These churches want only visitors and humans who pay their church tax. If in the leadership levels of these churches still God-fearing people were working, then they would know, that it does not require any advertising strategies, in order to make people familiar with the Gospel. It is enough, preach to the truth of the Word of God, and for the rest let work the Holy Spirit.


From my own experience I know, that no promotion strategy, would bring me to the vicinity to God. It was the wonderful works, which God did to me as he pulled me to him, which convinced me, to follow Jesus Christ. It was also the Holy Spirit, of taught me to understand the words of Paul in 2.Timothy 4, 2-5: Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all longsuffering and doctrine. For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; And they shall turn away their ears from the truth, and shall be turned unto fables. But watch thou in all things, endure afflictions, do the work of an evangelist, make full proof of thy ministry.“


Exact due these words I would realize, how many fables are taught by the churches in our day.

I pray to God, that people are finally beginning to read the Bible more closely and then compare what they have read, with that which is told in the churches.


The LORD reigned; let the people tremble: he sitteth between the cherubim’s; let the earth be moved. The LORD is great in Zion; and he is high above all the people. Let them praise thy great and terrible name; for it is holy. The king’s strength also loved judgment; thou dost establish equity, thou executest judgment and righteousness in Jacob. Exalt ye the LORD our God, and worship at his footstool; for he is holy. Moses and Aaron among his priests, and Samuel among them that call upon his name; they called upon the LORD, and he answered them. He spoke unto them in the cloudy pillar: they kept his testimonies, and the ordinance that he gave them. Thou answeredst them, O LORD our God: thou wast a God that forgavest them, though thou tookest vengeance of their inventions. Exalt the LORD our God, and worship at his holy hill; for the LORD our God is holy. Amen (Psalm 99, 1-9)


From: Christsein Heute

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